Ref#: R0020760

Our mission.

As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

The team.

We are a rapidly growing and focused product team building the most popular job site on the planet. Every month, over 250 million people count on Indeed to help them find jobs, make it easy to apply, research companies, and connect qualified candidates to their job openings. With product teams in Austin, Tokyo, Seattle, San Francisco, Singapore and Hyderabad, we are improving people's lives all around the world, one job at a time.

The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Long Term Incentive Plan units, an open Paid Time Off policy, and many region-specific benefits. 

San Francisco Bay Area Base Salary Range: 175,000 - 225,000 USD per year

Your job.

Brand Systems is an interdisciplinary mix of interaction, visual designers, animators, strategists and copywriters focused on building the core brand identity across our product experience. As part of this talented team, the Content Strategy Manager will be leading our writing team to build the foundation of our content experience and brand narrative expression as part of the next evolution for Indeed. This role will be working alongside our Creative Director to drive Indeed’s first comprehensive brand initiative and defining the core creative identity throughout the product experience.

You will collaborate across various teams (UX, Product, Engineering, Marketing, Communications and Operations) and advocate for the value of content excellence to establish a cohesive voice across products that ties into our overall brand narrative. You’ll also be working alongside our editorial staff to lead the vision for our design publication, Indeed.Design, which shares the stories of all the amazing design initiatives taking place within the company.

This is a creative leadership role focused on bringing foundational standards for content and brand to life in our products, managing a high-performing team of content strategists, editors and copywriters. And most importantly, you’ll drive team performance and impact, providing opportunities for your team to grow and develop the skills they need to pursue their career goals.

As the bridge between Brand, UX, Product and Marketing, we are evolving the way we tell Indeed’s story and ensuring our core values through everything we create. This is a very exciting time to be here and we’re seeking talented individuals to join us in bringing this to life.

  • Manage a talented group of product content strategists, copywriters, editors, and freelance writers under the Brand Systems team

    • Lead a team of talented of writers and content strategists under the UX organization to define the quality of written content and establish brand voice/tone across the product experience 

    • Build the foundational brand narrative of our content experience alongside our cross-functional peers in UX, Product and Marketing, establishing guidance and core principles to drive consistency across the company. 

    • Inspire a network of content strategists and writers globally and build a unified culture around creative and strategic content creation at Indeed.

    • Promote design-centric content strategy and thought leadership internally throughout the company and externally through content communities.

  • Proactively partner with both product and marketing teams to ensure our voice and  narrative is consistent across multiple touchpoints

    • Execute on a 6 month, 1 year and 2 year vision for a content strategy that connects job seekers with employers through a cohesive narrative and consistent voice that expresses Indeed’s brand identity. 

    • Identify opportunities and create standards for expressing our brand through content in both functional and expressive moments in the user journey, including UI microcopy, landing pages, emails, blogs, etc.

    • Partner with Marketing, Product and User Research to make decisions guided by the needs of our users and designed to enhance the the end-to-end content experience  

    • Use quantitative studies to understand business impact and measure progress. 

  • Lead the next evolution of our UX publication, Indeed.Design, establishing us a thought leader in the UX/Design industry and share our brand story

    • Craft a year-long vision for a publication strategy for our Indeed.Design publication with our editors, copywriters and designers.  

    • Develop streamlined editorial  process for researching new stories, identifying relevant subjects, building cultural relationships across all of our global UX/Design offices (AUS, SFO, TOK), and ensuring alignment with Marketing, Legal, and other internal stakeholders.

    • Create promotion plan for the publication through social media outlets, outside publications, hosted events, external speaking engagements

  • Elevate the quality and craft of our content strategists and copywriters to create an inspiring environment and delivery of timely projects

    • Support and guide product teams in the development of content strategy through collaboration on projects, workshop, training and/or office hours

    • Collaborate with our Design Program Manager and Creative Director on project priorities and develop high-level quarterly OKRs for the team

    • Drive weekly writing workshops with writing team to focus on building craft, mentoring through 1:1s and up-leveling the overall quality of our writing in brainstorm discussions with designers

    • Focus on development for writing team and identify workshops, conferences, training, etc. to enhance the craft of their work and establish a network of peers 

About you.

You’ll have experience with global brands and/or world-class agencies: 

  • 5+ years leading marketing and/or product-specific content teams 

  • 5+ years practicing content strategy in multiple areas (brand, product, editorial)

  • Experience in process-driven tools and/or workflows that accelerate productivity

  • Proven ability to drive consensus and collaborate successfully with senior stakeholders and cross-­functional partners in a fast-paced environment 

  • Passion for Indeed’s mission to help people get jobs

  • Portfolio showcasing recent content-directed projects.

  • Degree in Human Computer Interaction, Information Design, Graphic Design, or a related design or behavioral science discipline.

Our workplace.
At the core of our culture is a commitment to serving our users. We can embrace disagreement because we’re united in doing what’s best for customers. We can take risks and make mistakes because we’re constantly testing, learning, and improving. Our people bring a wide range of perspectives, experiences, talents, temperaments, and backgrounds to the table, and bring their whole selves to work. 

Design what matters most: how the world works.
Indeed is a conversation about jobs, companies, salaries, skills, locations, benefits, culture, your past jobs and your future. Being a part of our design community, you’ll be shaping the conversation we have with millions of people and considering how we connect in a meaningful way in the lives of Job Seekers and Employers.


  • Life and work balanced — We trust our employees to manage their time in a way that works best for them. We're proud to offer an open vacation policy to full time Indeedians across the globe.

  • Relaxed offices, serious mission — Our work environments feature collaborative team spaces, private areas to focus, and a casual dress code. Which means if you're looking to enjoy open offices or open toed shoes, this is the place.

  • Healthy in body and mind — Going beyond the usual medical, dental and vision coverage, Indeed offers incentive programs, wellness and fitness classes to keep you moving forward.

  • Delicious food — Catered meals, endless snacks, and a bevy of drink options help make sure you have hydration and fuel for your creative fire.

Design at Indeed:

Indeed provides a variety of benefits that help us focus on our mission of helping people get jobs.

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