Ref#: R0023422

Our mission.

As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

The team.

We are a rapidly-growing, fast-moving, highly-capable UX team building the most popular job site on the planet. Our designers work in Seattle, San Francisco, Austin, Tokyo and Hyderabad, collaborating with Product Managers and Engineering to deliver simple solutions to the real-world problems that job seekers and employers face hiring and getting hired. Most importantly, our team is expected to deliver results, and be able to demonstrate the impact our changes have on our business.


The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards include quarterly bonuses, Long Term Incentive Plan units, an open Paid Time Off policy, and many region-specific benefits. 

San Francisco Bay Area Base Salary Range: 175,000 - 225,000 USD per year

Your job.

Brand Systems is an interdisciplinary team of interaction and visual designers, animators, writers, and producers. Working with teams across the company, we’re driving Indeed’s first comprehensive brand initiative and defining our content standards throughout the product experience.


As the bridge between UX, Product, and Marketing, we work on defining our company’s brand narrative and our in-product voice and tone standards. We ensure that our core values shine through everything Indeed creates. This is an exciting moment, and we’re seeking a thoughtful, empathetic leader to help drive our work forward. 


  • Manage our editor and freelance copywriters under the Brand Systems team

    • Mentor and manage our content team, review quality of work and create opportunities for projects across our UX teams

    • Set clear goals for team members to increase their impact, develop their career goals, and focus on areas for improvement

    • Identify opportunities for the content team to lead projects and initiatives across our UX and product experiences

    • Collaborate with our Design Program Manager and Creative Director on project priorities and develop high-level quarterly OKRs for the team

    • Accountable for content quality across all product and marketing channels

  • Proactively partner with Product and Marketing teams to ensure our voice and narrative are consistent across multiple touch points

    • Execute on a 6-month, 1-year, and 2-year vision for a content strategy that connects job seekers with employers through a cohesive narrative and consistent voice that expresses Indeed’s brand identity 

    • Identify opportunities and create standards for expressing our brand through content in both functional and expressive moments in the user journey, including UI microcopy, landing pages, emails, blogs, and other areas

    • Partner with Marketing, Product, and User Research to make decisions guided by the needs of our users and designed to enhance the end-to-end content experience  

    • Use quantitative studies to understand business impact and measure progress 

  • Lead the next evolution of our UX publication, Indeed.Design, establishing us a thought leader in the UX Design industry and share our brand story

    • Craft a year-long vision for a publication strategy for our Indeed.Design publication with our editors, copywriters, and designers  

    • Develop a streamlined editorial process for researching new stories, identifying relevant subjects, building cultural relationships across our global UX Design offices, and ensuring alignment with Marketing, Legal, and other internal stakeholders

    • Alongside our editor for Indeed.Design, create a strategic promotion plan for the publication through social media outlets, outside publications, hosted events, external speaking engagements

  • Elevate the quality and craft of our content strategists and copywriters to create an inspiring environment and delivery of timely projects

    • Promote design-centric content strategy and thought leadership internally throughout the company and externally through content communities

    • Support and guide product teams in the development of content strategy through collaboration on projects, workshops, trainings, and office hours

    • Focus on the development of the writing team and identify workshops, conferences, trainings, and other ways to enhance the craft of their work and establish a network of peers 

About you.

You’ll have experience with global brands and/or world-class agencies: 

  • 5+ years experience in content strategy across UX or Product; 2 years of experience managing content strategists and copywriters at a B2C technology company

  • Proven ability to drive consensus and collaborate successfully with executive stakeholders and cross-­functional partners in a fast-paced environment 

  • Passion for Indeed’s mission to help people get jobs

  • Portfolio showcasing recent content-directed projects


Our workplace.
At the core of our culture is a commitment to serving our users. We can embrace disagreement because we’re united in doing what’s best for customers. We can take risks and make mistakes because we’re constantly testing, learning, and improving. Our people bring a wide range of perspectives, experiences, talents, temperaments, and backgrounds to the table, and bring their whole selves to work. 

Design what matters most: how the world works.
Indeed is a conversation about jobs, companies, salaries, skills, locations, benefits, culture, your past jobs and your future. Being a part of our design community, you’ll be shaping the conversation we have with millions of people and considering how we connect in a meaningful way in the lives of Job Seekers and Employers.


Pursuant to the SF FCO, we will consider for employment qualified applicants with arrest and conviction records.


Indeed provides a variety of benefits that help us focus on our mission of helping people get jobs. View our bounty of perks: http://indeedhi.re/IndeedBenefits  


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