Ref#: R0020724

Our mission.

As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

The team.

Our Marketing team helps job seekers and employers around the world to discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Every month, over 250 million people count on us to help them find jobs, publish their resumes, process their job applications, and connect them to qualified candidates for their job openings. Simply put, we help people get jobs, and we want to share our story with you.

The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Long Term Incentive Plan units, an open Paid Time Off policy, and many region-specific benefits. 

Austin Base Salary Range: 138,000 - 192,000 USD per year

Your job.

This role is newly created, and we view it as critical to our success. The right person for this role will be extremely curious and obsessed with results. They will also be able to demonstrate a blend of skill-sets including being a marketer, analyst, and ambassador. In this role, you will partner with the head of Global Advertising, PR, and Creative Director to develop a strong measurement strategy and recommend the strongest methods to measure and improve the return on our brand marketing investments across Creative, Media, and PR. You will be responsible for directing these efforts, as well as be required to lead all of the necessary analysis along with the marketing effectiveness manager (team likely to grow over time) and in partnership with the marketing science team, econometric modeling lead, and the media agency. Based on the insights gained and a deep understanding of what drives brand consideration and behavior, you will also work with the team to develop a robust testing plan. You will excel in analyzing data and using it to tell a story - providing insights into what is working, what isn’t, and how we can action off our learnings to ensure continuous improvement. You will also help us continue to build a data-driven culture amongst the brand and comms team, by being a champion of these learnings across the organization. 

About you.

Working as an integrated member of the brand team, your role is to use your strong analytical insights and communication skills to help us architect measurable communication plans based on test/learn outcomes and insights that will further strengthen our brand and business metrics.  We need an eagle eye from someone that can understand specific effort contributions, but who can also look holistically across multiple effort that could include but are not limited to: Econometric and Media Mix models, Customer Data Platform Learnings (CDP), Test & Learn Models, iSpot, Google Analytics, and Creative Testing Data - to drive the effectiveness of our efforts and the efficiency of our investments. 

You will also help build and reinforce a culture within our team where understanding effectiveness is a core part of everyone’s job, and where we embrace developments that help us perform better. We want to also use evidence of brand’s impact on the business to improve confidence in brand marketing across the wider business, to ensure brand building is understood as a smart business investment. In doing this, we will be able to create trust and the conditions to more frequently deliver great work. You will also be responsible for leading stakeholder meetings and reports to share insights, learnings, and make recommendations. 

Responsibilities:
  • Develop a measurement plan and analytic approach that improves the effectiveness of our brand marketing efforts.
  • Manage and develop reporting and insights used for marketing optimizations and KPI delivery
  • Work with internal and external resources to develop tools and insights regarding media mix modeling, tech stack solution(s), and testing strategies as it pertains to advertising investment effectiveness and ROI
  • Work closely with internal teams in making specific and actionable recommendations, and establish KPI delivery cadence for sharing across the wider marketing team
  • Excellent communicator -  with the ability to write succinct reports and presentations at the executive level. 
Requirements:
  • 10+ years in consumer-based advertising/media/marketing analytics.
  • Considerable experience in marketing mix modeling, media, multi-touch attribution, and advertising effectiveness.
  • Have worked in an integrated way with decision science, media, creative and strategy teams and are familiar with Google Analytics, Data platforms like Salesforce, Marketo, CDP software solutions, and syndicated resources such as MRI, Kantar, Nielsen, Comscore.
  • Strong quantitative skills, with an ability to analyze and interpret complex sets of data.
  • Technology forward with an understanding of best in class measurement practices.
  • Ability to make sound decisions in a timely manner based on the appropriate balance of data, by asking the right questions, at the right time, to uncover findings and drive relevant action
  • Naturally curious with sharp critical thinking skills, and strong attention to details.
  • Strong communication skills as you will be the liaison between the brand and comms team and strat ops, and finance teams when it comes to goal setting and reporting findings.

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