Our mission.As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.
The team.Our Marketing team helps job seekers and employers around the world to discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Every month, over 250 million people count on us to help them find jobs, publish their resumes, process their job applications, and connect them to qualified candidates for their job openings. Simply put, we help people get jobs, and we want to share our story with you.
The Director of Marketing Analytics will support country marketing investment decisions for a variety of marketing channels by leading the delivery of media mix modeling, attribution analysis and creation of strategic recommendations. This role will lead initiatives to find ways to best measure the short and long term impact of our marketing investments on the key business outcomes. You will deliver recommendations on where we should be making investments and identify what’s working effectively across our marketing portfolio.
Lead the design and development of modeling and attribution solutions to address key questions related to the return on marketing investment
Manage teams through modeling processes from end-to-end including data gathering, data validation, model building, calibration, cross-validation, and maximizing model accuracy
Collaborate and build relationships within Marketing Science and Business Intelligence leadership to facilitate continual improvement and innovation in analysis and reporting capabilities across the marketing team
Chair cross functional analysis meetings to provide rigorous and impartial feedback, measurement advice and thought leadership
Oversee the construction of best-in-class reporting and dashboards
Provide analytical and strategy support to the marketing leadership team, country marketing leadership team and key functional leads across the business
Stay apprised of current academic research published around marketing analytics and measurement and socialize relevant findings and trends across the business
Author and present analysis and strategic recommendations to marketing leadership
Lead the evangelization of analytic best practices across the global marketing organization
Contribute insights and thought leadership around test and experimentation design
Prior experience developing strategic insights through media mix modeling techniques and econometric modeling
10+ years of experience in developing advanced marketing measurement methods, including marketing mix modeling solutions and predictive modeling techniques
Proven experience working in reporting ecosystems (e.g. SQL, Tableau)
Working knowledge of regression and classification models, principal component analysis, hierarchical Bayesian, generalized boosted models, neural networks and time-series forecasting
Proven ability to advise on test design in marketing (eg A/B and multivariate optimization tests)
Experience programming in Python and R
Demonstrated ability to lead and inspire a team
Strong intellectual curiosity and a commitment to continuous learning
Adept at working with all aspects of the modern media technology ecosystem
Indeed is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.