Indeed is seeking a transformational SMB campaign manager who can build and scale our B2B communications across Europe and Emerging markets.
The ideal candidate will have a proven track-record of developing and building advertising programs in a fast-growing, complex, global organization. You will have set strategy, have experience running and creating B2B campaigns and have a keen understanding of international marketing.
This position will form one of a team of marketing experts tasked to form and execute local market communication strategies to deliver big impact for Indeed. Working for the brand team, your role is to create, develop & localise world class advertising and communications for our employer customers. This person has to be obsessed with both the art and the science behind effective and impactful advertising.
The successful candidate will be responsible for co developing B2B offline marketing strategy with messaging and go-to-market plans for EMEA & Emerging Markets. We are looking for a marketing rock star with the ability to combine high level strategic thinking with the ambition to launch high impact campaigns in regions with a strong understanding of performance marketing.
You will be responsible for the delivery of multiple programs and campaigns, building a production roadmap and managing available resources, in order to successfully meet campaign deadlines and deliver results.
Working as part of the Indeed global marketing team, this role will require working closely with a range of stakeholders internally and externally along with regional and global teams to support strategy execution, requirements planning, content creation, best practice sharing, and driving operational efficiencies.
Set the strategic direction across non Global markets working in partnership with the global acquisitions team as well as EMEA marketing leadership.
Develop, lead and create global acquisition campaigns to achieve growth targets by leading an integrated campaign execution process in conjunction with internal and external partners.
Work with research & insights team on campaign briefing, research requirements and interpretations.
Work with SMB content & product teams on claims formulation, product functionality and benefit understanding.
Work with creative teams to adapt creative according to messaging optimisation requirements.
Work collaboratively with the Business Intelligence and SMB teams to interrogate measurement methodologies and establish the value of acquisition activity to the business both in regard to immediate customer return.
Use data and analysis to further decision making and present this data in a meaningful way to key stakeholders to help influence future activity initiatives.
Partner with in market media planners on the development of the annual plan, own and manage ongoing creative rotation recommendations, wear in/out analysis, copy adjustment recommendations.
Work closely with SMB acquisition team to ensure measurement of mass media efforts with a performance marketing lens, recommendations/hypotheses/conclusions - proactively recommend tactics to help us win in respective markets.
8+ years experience creating and developing advertising and preformance marketing communications with a strong focus on B2B campaigns, including brand and direct response.
A proven track record of success in executing acquisition based campaigns resulting in high levels of growth and profitability.
Strong knowledge, understanding and experience of offline performance marketing, ideally gained from a global business.
Experience in creating integrated campaigns across multiple media types, an understanding of media strategy and how creative can be effective across varying media channels
Technical experience making all sorts of marketing communications at a very high standard. This includes a lot of direct experience leading TV advertising campaigns end-to-end, from brief to production to getting live.
Problem solving, project management, insights, and deep consumer understanding.
A balance between a numerical and analytical minded, using data to inform decision making and a natural creative flair and love for storytelling.
Skilled in managing stakeholders within the area of creative development, advertising and campaigns.
Highly knowledgeable about brand and direct response advertising, brand strategy, advertising models, creativity and testing.
Willing to travel on occasion as needed for production or global office/partner visits, and can work with stakeholders in multiple time zones as required.
Indeed is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.