Ref#: R0023625

Our mission.

As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

The team.

Our Marketing team helps job seekers and employers around the world to discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Every month, over 250 million people count on us to help them find jobs, publish their resumes, process their job applications, and connect them to qualified candidates for their job openings. Simply put, we help people get jobs, and we want to share our story with you.

The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Long Term Incentive Plan units, an open Paid Time Off policy, and many region-specific benefits. 

San Francisco Bay Area Base Salary Range: 150,000 - 196,000 USD per year

Your job. is looking for an experienced Senior Manager of Product Marketing to lead the messaging, positioning, and marketing plan for enterprise market-focused job advertising products from Indeed. You will partner with the Product Management teams for these products to define the messaging, positioning, marketing strategy and metrics that best evaluate our marketing effectiveness. You will be responsible for engaging other marketing teams and partners to help implement these marketing plans. Product Marketing at Indeed is responsible for product messaging and positioning, customer segmentation, competitive positioning, driving research to inform product improvements and roadmap direction, and working with other teams in sales strategy, and marketing to plan awareness, acquisition, and retention to meet product and sales goals.

As a Senior Manager of Product Marketing, you’ll work with a cross-functional team to define, position, message and meet product goals. You will deliver a regular drumbeat of research, insights and claims to support the effective promotion and positioning of your products. You will also help guide the product strategy by critically thinking through the customer experience, value proposition and messaging. You will work very closely with Product and other cross-functional teams, as well as internal marketing teams to deliver a quality customer journey and quality results.

You will be responsible for creating and ensuring the products you cover are represented in the right way on Indeed’s employer-facing website. You will be the shepherd for your product and solution’s messaging and partner with enterprise marketing teammates to ensure it remains consistent through all stages of the customer's journey with us. 

  • Be the voice of the customer back to product management - bringing in insights from direct client interactions in executive briefing centers, conferences, events, as well as deep customer and competitive research and analysis
  • Work closely with Product Management and Lifecycle Marketing Manager to optimize the customer experience - continuously test, refine and optimize the client experience and drive back recommendations to Product Management
  • Lead and be responsible for global product positioning for assigned products, including messaging frameworks, overall launch plans, and refine product specifications to meet product goals
  • Be the products’ subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products
  • Support demand generation programs and country and enterprise marketing programs with product information (messaging, product features and capabilities) designed to increase market and revenue share including latest messaging, competitive positioning, roadmap details
  • Collaborate with other product marketers, designers, data scientists and industry experts to produce relevant insights and claims that help support effective solution selling to the enterprise audience 
  • Work with international teams to understand country-specific marketing needs and feedback to Product teams to better inform product and pricing/packaging plans
  • Inspire and support a small but growing team of product marketing managers  
  • Run team operations–OKR setting, team performance, quarterly and annual business planning,  budgeting, and headcount resourcing

About you.

Required Skills & Experience
  • 8+ years professional experience with proven track record in product marketing and developing highly effective product positioning, messaging, and marketing online content.
  • Candidate has B2B enterprise product marketing experience, ideally in programmatic advertising space
  • Ability to build strong working relationships across all levels and functions of the organization, including Product, Engineering and Sales
  • Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation
  • Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation

Indeed provides a variety of benefits that help us focus on our mission of helping people get jobs.

Pursuant to the SF FCO, we will consider for employment qualified applicants with arrest and conviction records.

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