Our mission.As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.
The team.Our Marketing team helps job seekers and employers around the world to discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Every month, over 250 million people count on us to help them find jobs, publish their resumes, process their job applications, and connect them to qualified candidates for their job openings. Simply put, we help people get jobs, and we want to share our story with you.
Indeed.com is looking for an experienced Senior Product Marketing Manager to lead the messaging, positioning, and marketing plan for 3-4 enterprise market-focused display advertising products from Indeed. You will partner with the Product Management teams for these products to define the messaging, positioning, marketing strategy, and metrics that best evaluate our marketing effectiveness. You will be responsible for engaging other marketing teams and partners to help implement these marketing plans. Product Marketing at Indeed is responsible for product messaging and positioning, customer segmentation, competitive positioning, driving research to inform product improvements and roadmap direction, and working with other teams in sales strategy, and marketing to plan awareness, acquisition, and retention to meet product and sales goals.
As a Senior Product Marketing Manager, you’ll work with a cross-functional team to define, position, message and meet product goals. You will deliver a regular drumbeat of research, insights and claims to support the effective promotion and positioning of your products. You will also help guide the product strategy by critically thinking through the customer experience, value proposition and messaging. You will work very closely with Product and other cross-functional teams, as well as internal marketing teams to deliver a quality customer journey and quality results.You will be responsible for creating and ensuring the products you cover are represented in the right away (via messaging and supporting content) on Indeed’s employer-facing website. You will be the shepherd for your product and solution’s messaging and partner with enterprise marketing teammates to ensure it remains consistent through all stages of the customer's journey with us.
We’re a high energy team with a passion for creating and storytelling. We are looking for an experienced product marketer who effortlessly blends strategy with execution, thrives in fast-paced environments, and finds a learning opportunity in every situation.
This role reports to the Director, Enterprise Marketing, and will work closely with Product Management based in Austin, other marketing teams, and Sales Strategy teams.
Work primarily with these specific teams to ensure product success: Product Managers in Seattle and San Francisco, Country and Field Marketing teams, Global Product Commercialization managers, and teammates in Experience Marketing
Be the voice of the customer back to product management - bringing in insights from direct client interactions in executive briefing centers, conferences, events and customer and deep competitive research and analysis. Work closely with Product Management and Lifecycle Marketing teams to optimize the customer experience - continuously test, refine and optimize the client experience and drive back as recommendations to Product Management.
Leads and responsible for global product positioning for key assigned products, including messaging frameworks, overall launch plans, and refine product specifications to meet product goals. Also partner with Experience Marketing teammates who will be creating high impact content for sales training, sales and client success support to ensure content is accurate and on message.
Also, be the products’ subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products
Support demand generation programs and country and enterprise marketing programs with product information (messaging, product features and capabilities and imagery) designed to increase market and revenue share including latest messaging, competitive positioning, roadmap details
Collaborate with other product marketers, designers, data scientists and industry experts to produce relevant insights and claims that help support effective solution selling to the enterprise audience
Work with international teams to understand country-specific marketing needs and feedback to Product teams to better inform product and pricing/packaging plans.
8+ years of professional experience with a proven track record in product marketing and developing highly effective product positioning, messaging and marketing online content
Experience in full-service recruiting, human resources, online advertising space
B2B enterprise product marketing experience
Ability to build strong working relationships across all levels of the organization, including remote areas
Background in experience design and creation for digital, and testing is a plus
Data-driven and goal-oriented
Strong analytical skills (e.g. working knowledge of SQL or similar language) and problem-solving skills
Excellent written communication and presentation skills
Proven experience developing customer-facing messaging and content
Strong analytical skills and enthusiasm for data-driven marketing
Self-motivated, organized, and a strategic thinker
Indeed is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.