Ref#: R0023880

Our mission.

As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

The team.

We are a rapidly growing and focused product team building the most popular job site on the planet. Every month, over 250 million people count on Indeed to help them find jobs, make it easy to apply, research companies, and connect qualified candidates to their job openings. With product teams in Austin, Tokyo, Seattle, San Francisco, Singapore and Hyderabad, we are improving people's lives all around the world, one job at a time.

The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Long Term Incentives, an open Paid Time Off policy, and many region-specific benefits. 

Remote Americas Base Salary Range: 105,000 - 133,000 USD per year

Your job.

What would you be doing? 

We are looking for Content Strategists to partner with Indeed designers, product managers, researchers, and marketers to help plan and create the content experience for Indeed products, craft content segmentation, and personalization strategies and use test-and-learn strategies to ensure we are delivering the right content to the right users at the right time.  

As a Content Strategist, you'll move fluidly from the big picture to the smallest detail. You'll use your strong analytical skills to help ensure content is optimized to align with customer objectives. If they don't, you'll identify content gaps and low performing areas and prioritize those for improvements. A great candidate will bring together analytically derived ideas and a deep understanding of the content and how customers find, consume and digest it. Excellent written communication skills and an open, collaborative attitude will ensure success when you engage with partners from across all company disciplines. 

You're perfect for this role if you:

  • Have a passion for using content to tell the stories of our brand, products, and services.

  • Have a proven ability to map content to intent across the experience funnel.

  • Have a significant understanding of the systems and tools used to deliver and manage content.

  • See multiple easy ways we could restructure, add to or improve our content or page elements to make the Indeed desktop, mobile, or app experience easier and more delightful for our customer –and are excited to tell us about them.

  • Love both high-level strategy and hands-on writing for web and mobile.

  • Thrive in a fast-moving organization that uses a light-weight process to have a huge impact.

  • Have experience with content and copy localization for international markets.

  • Have experience crafting strategies for communities and the infusion of UGC into the overall content product mix.

  • Are experienced at presenting and defending your ideas to the highest levels of the organization.


  • Help define and evangelize the role of content strategy at Indeed and in the broader community of content professionals.

  • Focus on customer needs and continuously improve the content to increase customer comprehension, product adoption, and issue resolution.

  • Develop Content Project Briefs that document business goals, content direction & project requirements.

  • Research and analyze content from potential third-party sources and make data-driven recommendations as to the value of their inclusion, and the processes by which they might be enfranchised into our site experience.

  • Oversee junior team members and mentor interns.

  • Partner with UX designers and product managers to translate product objectives into content storylines, then break the story down into the individual elements of content and define how those elements react and adapt to different user segments, personas, locales, and actions.

  • Assess, plan and manage the cross-funnel content experience to ensure it meets or, preferably, exceeds user expectations and that content and calls to action are intentionally working to move users through the funnel and drive lifetime value and engagement with Indeed.

  • Craft success measures for content that are testable and provable.

  • Perform heuristic evaluations of existing content experiences to identify areas of potential opportunity for improvement and then partner with researchers and data technologists to test your hypotheses; provide a recommendations document based on the learnings.

  • Share your work and give feedback to teammates.

  • Write concise, engaging content that adheres to brand guidelines for tone and voice, uses language best practices, and is optimized for search engines and localization.

  • Work without close supervision but seek out and welcome feedback from senior UX leaders and managers.

About you.

About You/Qualifications:

  • BA in English, rhetoric, journalism, advertising, marketing or other relevant field or equivalent education and experience.

  • 7+ years working with content for web or mobile experiences.

  • Must be a strategic thinker who develops long-term and results-oriented plans that will add value to our brand.

  • Must be a self-starter in terms of research, staying on top of the latest and greatest trends in digital content.

  • Working knowledge of content management systems and data analysis tools.

  • Relish working in a fast-paced, collaborative environment.

  • Be an exceptional communicator, both written and verbal.

  • Strong project management abilities

  • Solid research, analytical, and decision-making skills

  • Innovative ideas and the ability to clearly express them

  • Demonstrated ability to juggle multiple tasks for several projects at the same time, often on short timelines

  • Working knowledge of spreadsheets and other documentation tools

  • Experience working with taxonomies

  • Experience with design thinking preferred

Preferred Qualifications:

  • Experience with communities and user generated content.

  • Bi- or multi-lingual.

  • Experience with Google drive (sheets, docs and slides) as well as with design applications such as InVision and Sketch.

Why Indeed? 

Unique high profile opportunity 

Indeed is making a major investment in content strategy and design. We are aggressively growing a global team and investing in a new, modern, design language. This is an opportunity to use this new design language and take one of the world’s top sites ( - #50 in US, #150 globally per Alexa) to the next level. 

Your contributions will make a difference 

If you are the type of content strategist that wants to know that what you are doing matters then you'll like our data-driven approach to product development. Working for Indeed you'll be able to confidently describe how your contributions have benefited both job seeker’s and employer’s user experience.  And that means you’ll be helping people get jobs.

Indeed is useful and successful 

People all over the world were looking for jobs last year and they will be looking for them next year. Recruitment is a mature, established industry with billions of dollars flowing through it. We've been profitable for years, and are a market leader not just in the US, but all over the world. 

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EEO and Accommodations 

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.


Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at at least one week in advance of your interview.