Ref#: R0018317

Our mission.

As the world’s number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.

The team.

Our Marketing team helps job seekers and employers around the world to discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story. Every month, over 250 million people count on us to help them find jobs, publish their resumes, process their job applications, and connect them to qualified candidates for their job openings. Simply put, we help people get jobs, and we want to share our story with you.

The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards include quarterly bonuses, Long Term Incentive Plan units, an open Paid Time Off policy, and many region-specific benefits.

Austin Base Salary Range: 58,000 - 80,000 USD

Your job.

Indeed Prime is on a mission to become the #1 tech talent marketplace by 2023 and to help people find fulfillment in tech jobs. Marketers at Indeed Prime are customer-focused, performance-driven creative storytellers and are always thinking about how we can better connect with our customers while driving value for the business and orchestrating an incredible customer experience.
Indeed Prime is seeking a CRM Marketing Specialist to drive the operations of multi-channel campaigns for prospects and active users of the product. You will have a deep understanding of the B2B and B2C lifecycle and will be able to identify opportunities for communications nurturing to support business goals - specifically acquisition, activation, and retention. You will work closely with Marketing, Product Management, Talent Services, Client Success, BizOps, and Engineering to build strategies, identify optimizations, and measure success.
You will have the unique opportunity to develop improved workflows from campaign build to reporting for channels including, but not limited to, email, push, and SMS. You will need to understand each element that goes into executing campaigns from audience building to messaging to design to technical and reporting needs. You will feel confident in building and executing multi-channel journeys throughout the B2B and B2C lifecycle. You are well-versed in the CRM space and understand best practices along with email deliverability strategies, CAN-SPAM laws, and IP warming.
You thrive in a fast-paced environment and take ownership to deliver outcomes over activities. You have a customer-first mindset and think creatively to identify CRM campaigns that drive success.

You Will Be Responsible for:
  • Developing and executing email, push, and SMS campaigns, including audience building, message design (including dynamic content), A/B tests, scheduling, and reporting.
  • Implementing a new CRM system for our entire database, including prospecting and customers, B2B and B2C.
  • Testing communications across all clients and devices prior to send for quality assurance.
  • List management and ensuring a clean, consistent tagging system.
  • Building, testing, and launching multi-channel journeys that incorporate multivariate tests.
  • Delivering reports and insights from campaign sends to continually improve performance.
  • Actively monitoring and maintaining email deliverability and list integrity.
  • Surfacing new CRM features and creative tactics to test.
  • Working closely with engineering to implement and test triggers and automations.

About you.

  • 3+ years of experience managing CRM marketing campaigns with a database minimum of 1 million
  • Strong understanding of CRM marketing concepts, strategy, and best practices
  • Proven experience designing and executing high-performance CRM marketing campaigns
  • Able to pull performance reports and analyze the data to identify trends and optimizations
  • Experience with CRM solutions such as Salesforce, Marketo, Braze, Iterable, SendGrid, and MailChimp
  • Experience integrating CRM with the sales funnel
  • Experience with testing and email deliverability tools like Litmus
  • Experience with developing and executing multivariate tests, complex multi-channel journeys, ad-hoc campaigns, and automated campaigns
  • HTML, CSS, SQL, and technical knowledge is a plus
  • Experience in both B2B and B2C marketing is a plus
  • Highly organized and detail-oriented

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